Özgür Şahin, Marketing Türkiye XCO 2016 Summit "Customer Loyalty" Presentation "Since the first trade at the marketplace, where the first seller and the first buyer meet, very little has changed in the essence of trade today. The power balance has always been on the seller's side, until now. The battle for the power balance for 10,000 years has probably changed for the first or maybe the last time. As Forrester Research says, we are now in the age of the customer. So what happened to the loyalty of the customer? "