The economic data that reflects the changing political environment in the world, shows that the year 2017 will not pass in abundance, and even, let's not say "crisis" but we are entering a period of, let's say "stagnation"
Özgür Şahin, Ankara Brand Festival Presentation, 14-15-16 December 2016. "We have come to a turning point in time that now the consumer is more powerful than the seller. Very little has changed from the first trade to the present day. The power balance has always been on the sellers' advantage. But no more. We are in the customer ages. So what happened to customer loyalty? Is loyal client desirable?"