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Özgür Şahin, Ankara Brand Festival Presentation, December 2016

Published time 14-03-2017 VIDEO

Özgür Şahin, Ankara Brand Festival Presentation, 14-15-16 December 2016. "We have come to a turning point in time that now the consumer is more powerful than the seller. Very little has changed from the first trade to the present day. The power balance has always been on the sellers' advantage. But no more. We are in the customer ages. So what happened to customer loyalty? Is loyal client desirable?"