It can be fatal for loyalty programmes to assume that the expectations and needs of everyone in the basket are the same and equal.

We evaluate the data related to the target group before the project and if there is not enough data, we will plan qualitative or quantitative researches and collect the information making sure that the program is presented to the correct target group, meets the correct needs and expectations.


  • What are the emotional, rational and relational factors behind the relationship of loyalty with the companies? What are the emotional passwords of "loving a company and being loyal to it"?

  • What is the business experience that they have with the company? What shapes their preferences in purchases? What is company's "experience and relationship values" created by this channel?

  • What are the conditions and necessities of being an active member of a virtual loyalty program? Which value proposition, which activation strategies, which campaign fictions and communication methods would bring success?